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CASE STUDY: How to Succeed in a Crowded Space? Maintain a Narrow...
Quick Overview Michael McCurdy, former director of subscription services, TheLadders TheLadders has proven that you can sell job-seekers subscriptions to see employment ads, even though the web is...
View ArticleARTICLE DIGEST: Cabot Heritage Markets Stock Advisory Subscription...
Julie DeFelice, Ecommerce Director of Cabot Heritage, started testing buying ads in competitor email newsletters, such as TheStreet.com, CBS Marketwatch and Raging Bull, in late 1999. She boiled down...
View ArticleARTICLE DIGEST: InvestmentHouse.com Uses Different Tactics to Market Paid...
InvestmentHouse.com published three different stock advisory email newsletters for consumers. CEO Eric Aafedt discovered different tactics worked best to sell subscriptions to each: 1. The Daily – $25...
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CASE STUDY: B2C Boating Enthusiast Site Combines Magazine-Style Articles with...
Quick Overview Glen Justice, Publisher, Mad Mariner Based on our exclusive interview with Publisher Glen Justice, we describe how Mad Mariner created a successful consumer boating enthusiast site...
View ArticleHOW-TO: How Does AdSense (or Other Ad Network) Revenue Affect Your Site’s...
Digital media M&A brokers and bankers have made two things very clear: Subscription revenues are valued far more highly than other media revenue streams, including all types of advertising. That...
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HOW TO: Getting Started with the Facebook Ad Manager: Six Lessons to Help You...
If you’ve already seen the best practices and examples featured in Insider’s Paid Subscription Marketing Via Facebook Ads Webinar, and you’re ready to test a Facebook ad campaign of your own, your...
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CASE STUDY: The Caretaker Gazette’s Ultimate Subscription Model – Paid...
Quick Overview Gary Dunn, Owner In many ways, The Caretaker Gazette has the ultimate subscription model. Nearly all of the content is paid advertising by property owners looking for caretakers...
View ArticleDoubleRecall Offers Twist on Paywalls
Though here at Subscription Site Central, we mostly concentrate on using paywalls to convert free users to paid content subscribers, there are other options for paywalls — advertising and brand...
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CASE STUDY: IndiaProperty.com Generates Both B2B and B2C Revenues from Its...
Real estate listings are almost always a profitable venture online, and almost always supported by advertising. But IndiaProperty.com is unique in its ability to sell subscriptions on both its B2B and...
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HOW-TO: Twitter Advertising to Drive Traffic and Sell More Subscriptions
Social media is a great way to augment your acquisition marketing, and Twitter is an especially good platform for subscription sites targeting specific audiences. In this How-To, we explore when and...
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